brand case studies
Your story is your brand, and that brand can be the differentiator.
Brand building is an opportunity to breathe new life into a product. It is a chance to tell new stories to both new and existing customers. Whether you've acquired a new product, are redeveloping an existing one, or have a large launch on the horizon, it's never too early to get started or too small to consider.
playa district
Los Angeles, CA
The corporate campus embraces the SoCal lifestyle with a seamless indoor-outdoor atmosphere. Garden-style conference rooms and oversized garage doors create an airy, vibrant flow. Notable amenities include bike lockers, food trucks, a fitness center, and outdoor spaces like a pickleball court and dog park, allowing employees to balance work and home life effortlessly.
PROJECT OVERVIEW
The Playa District’s visual identity reflects the Southern California lifestyle. The logo features an elegant font that subtly echoes the ocean's reflective surface, while the color palette draws inspiration from the coastal environment and the natural elements throughout the campus.
THE BRAND
KEY DELIVERABLES
Brand Strategy | Logo & Identity | Tagline & Talking Points | Website Design | Social Media Strategy
1740 broadway
New York, NY
PROJECT OVERVIEW
Inspired by boutique hotels, 1740 Broadway has been transformed into a welcoming blend of flexible workspaces, meeting areas, and amenities like a fitness center and restaurant. The previously traditional lobby is now a vibrant hub that supports a 24/7 Manhattan work style.
THE BRAND
The brand aims for a creative, editorial sophistication. The logo combines tradition and modernity, playing with different levels, while the color palette offers flexible expression, allowing for a personalized work experience.
KEY DELIVERABLES
Brand Strategy | Logo & Identity | Tagline & Writing Guide | Pitch Presentation | Brand Video
The Exchange
Seattle, WA
Built in 1930, the Exchange Building was home to the Seattle Stock Exchange and a hub for the city’s most ambitious individuals. Rich in architectural detail and history, EQ Office saw an opportunity to revitalize this brand, honoring the city’s vibrant past while inspiring a bold future.
PROJECT OVERVIEW
THE BRAND
The Exchange fosters communication, with a logo that features a dynamic framing system to encourage conversation. The typography and sharp icon reference both the past and future of The Exchange, while a lively tone of voice lends the identity a bold and authentic character.
KEY DELIVERABLES
Brand Strategy | Voice & Tone Guidance | Logo & Identity | Collateral
