campaign case studies
Every brand has a story to tell, and through targeted, high-impact campaigns, I help bring those stories to the right audiences. My approach focuses on understanding unique brand identities and crafting campaigns that drive engagement, elevate visibility, and deliver measurable results.
brand strategy
CAMPAIGN: Boosting Awareness for EQ Office’s Co-working Product with Targeted Digital Outreach
NEED: EQ’s brand had become outdated, struggling to stand out in a fast-evolving and crowded market. The team sought a refreshed identity that captured the brand’s essence of “emotional intelligence” with a look that’s both timeless and sophisticated.
DELIVERABLES: A revitalized brand identity, including a modern logo, vibrant color palette, targeted messaging, and revamped digital footprint.
RESULTS: Brand awareness increased by 40% in 6 months and customer engagement increased across all digital platforms.
40
%
INCREASE IN BRAND AWARENESS
digital campaigns
CAMPAIGN: Revitalizing EQ’s Brand Identity for a Competitive Market
NEED: EQ’s co-working product faced lower-than-expected awareness and online traffic, largely due to limited outreach to its target audience. To broaden its reach, the brand needed a visibility boost alongside a well-optimized SEO and SEM strategy to attract and engage a wider clientele.
DELIVERABLES: A multi-channel digital campaign that included email marketing, SEM strategy, product landing pages, and retargeting ads.
RESULTS: Elevated brand awareness 250%+, resulting in 83% increase in lead generation.
83
%
INCREASE IN LEAD GENERATION
social media
CAMPAIGN: Elevating Engagement and Visibility Across Social Platforms
NEED: EQ’s social media channels saw limited engagement, missing valuable opportunities to connect with audiences and strengthen industry presence. The goal was to establish a cohesive and dynamic strategy that would foster customer connections and boost brand visibility across all platforms.
DELIVERABLES: A content strategy focusing on storytelling, community spotlights, and user-generated content campaigns, along with industry content and news.
RESULTS: Follower count increased by 300% in six months, and engagement rates improved by almost 200%.
300
%
INCREASE IN FOLLOWER COUNT
go-to-market strategy
CAMPAIGN::Launching Portman’s Mixed-Use Development with Strategic Market Positioning
NEED: Portman was preparing to introduce a mixed-use development in a competitive landscape, facing challenges with market positioning and low awareness of the product. A detailed go-to-market timeline was needed to ensure timely brand establishment and increase visibility.
DELIVERABLES: A go-to-market strategy that defined target audiences, key messaging, pre-launch teasers, competitive market, and sales channels.
RESULTS: Successful product launch that garnered a pre-lease rate of 73%, and positive media coverage that enhanced brand credibility.
73
%
PRE-LEASE RATE
UX/UI & site development
CAMPAIGN: Enhancing User Experience for Increased Conversions on EQ Office’s Website
NEED: EQ's existing website was outdated, negatively impacting user experience and conversion metrics. The objective was to design a streamlined, user-friendly platform that prioritized storytelling, showcased offerings, and highlighted the company’s unique value propositions.
DELIVERABLES: Redesigned the company’s asset websites to improve user experience, making information more accessible and calls-to-action clearer.
RESULTS: Increased website traffic by 175% and the average time spent on site rose from 90 seconds to 5 minutes, significantly improving customer retention.
175
%
INCREASE IN WEB TRAFFIC
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